CEZ Aftercare

directed by: Oliver Beaujard
creative & executive producer: Oliver McGillick
DOP: Daniel Hotový
animator: Matěj Polák
client: ČEZ
agency: Imagenation
produced by baohaus


In the beginning of 2022, we were approached by the Imagenation agency to create an informative and educational campaign for the Czech national energy provider ČEZ. This web video series presents answers to the most commonly asked questions, as well as practical information for those utilising new energy products such as photovoltaic energy generators, battery boxes and other new green concepts. In order to effectively communicate with the target group, we created “Karel” – a friendly “guy-from-next-door” character, who guides the viewers through all the ups and downs of owning a modern energy-generating device.